Category Archives: Colour Matters

The Black and White Truth of Colour Management

The trouble with understanding colour management is that it’s an imprecise term that helps achieve a very precise result. Colour management is a cross-platform process that allows the appearance of colour to be consistently controlled and registered so that the colours that you see on your screen and through your workflow are the same colours that you get in the final print. Note for note. But colour management is about more than management – it’s about having confidence and being more efficient through the creative process. Creativity flows more smoothly if you don’t have to constantly double- back and make adjustments for the imperfections of colour. That makes a big difference. Continue reading

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HSBC Red: How To Bank On The Perfect Colour

At Chromalink, we know how much colour matters to our clients. The right colour can make the difference between a job well done and a job completely un-done. In the case of the colour that could be called HSBC Red, there was a hard lesson to be learned by one company that forgot the value of its history. Continue reading

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Brian Howell’s Bottlecap Blues

Brian Howell is a commercial photographer who has made a smart jump into the fine art world. His first series that gained a critical following featured wrestlers – shot in smudged blacks and cool greys – with their cheap costumes and carnival styling. A later series focused on celebrity impersonators who turn a party trick into something more compelling and weird and modern. Continue reading

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