The trouble with understanding colour management is that it’s an imprecise term that helps achieve a very precise result. Colour management is a cross-platform process that allows the appearance of colour to be consistently controlled and registered so that the colours that you see on your screen and through your workflow are the same colours that you get in the final print. Note for note. But colour management is about more than management – it’s about having confidence and being more efficient through the creative process. Creativity flows more smoothly if you don’t have to constantly double- back and make adjustments for the imperfections of colour. That makes a big difference. Continue reading →